Andrea Finch | Creative Heart Centred Soul Design and Branding Portfolio

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3 generations. Connected by these very words.⁠

3 generations. Connected by these very words.⁠

THAT MOMENT YOU RESURFACE TO BREATHE AGAIN. ⁠
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Do you have moments where you ghost your socials for months at a time? ⁠
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I did. Last year I wasn’t sharing much on socials. And that’s ok. TBH the unrealistic expectation to share daily, while running a business solo PLUS run a household with 2 kids under 7 is BS. I’m happy with the order of my priorities and if it means I’m hush hush here for a while well so be it. My kids are happy and my soul is nourished.⁠
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I do however, bang on about consistency, and if you were in my shoes over the past year, trust me, you would have also told consistency where to shove it. I needed to nourish my soul and I humbly listened to my body.⁠
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Fast forward to this year and what a huge first half of 2021 it’s shaping up to be. I’ve been intensely client focused while ensuring I don’t burn out again. All the while doing my best to provide guidance and support to my 2 little hoomans. ⁠
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During my hiatus last year I found invaluable moments to refine myself and my business. This is an ever evolving process and it’ll never stop. If I do stop refining it means I’m not growing… creatively, spiritually and continually pushing myself. Over the upcoming months I’ll be putting my recent reflections and refinement into fruition. I’ll also share more with you on refining yourself and why growth is important for you and your business. ⁠
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How do you take moments for yourself to refine and reflect on yourself/your business?

THE STRUGGLE IS REAL. Once upon a time being “a

It’s a weekly occurrence I go font shopping. Som

It’s a weekly occurrence I go font shopping. Sometimes I’m window shopping and sometimes I’m on a mission. But I’m ALWAYS saving to my ever growing wish list.⁠
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After 10 years in the industry my font collection is HUGE! Adding this divine typeface 'Colgent' to my collection made me do a happy dance. The beautiful lowercase ’t’. It’s so elegant and refined. Just like the moon. 🌛 ✨

SOMETIMES I PINCH MYSELF. The amazing souls I conn

TODAY IS A DAY THAT IS CLOSE TO MY HEART. If you d

TODAY IS A DAY THAT IS CLOSE TO MY HEART. If you didn’t know, I’m a defence wife of 11 years and counting. My husband is in the Air Force and I’m the glue that holds our defence family together. That’s 2 kids and 2 dogs.

You see, life as a defence partner isn’t easy. There’s usually days, weeks and months of separation. My husband is either home, home and on night shift, or away on a training exercise or deployed. When things are “normal” there’s crazy hours worked day & night. Throw in moving across the country (internationally too), impact on the kids, your social life, the disconnection when you don’t talk for days on end when they’re away, the almost certain last minute changes to plans for returning home and the countless hours of solo parenting. Yep, all this, plus running my own business, the house, our kids, dogs and having a ‘balanced’ life.

It sounds like a lot doesn’t it? I won’t lie, it is. However there’s so many positives. I’ve had so much personal growth over the last 11 years learning how to be resilient, fiercely independent and have learnt ‘Improvise, Adapt and Overcome’ so well it comes second nature to me.

If you’re a defence partner you know exactly what I’m talking about. You know the emotional rollercoaster ride. Buckle up and get comfortable.

To all the defence families out there, you understand first hand how much we sacrifice for our loved ones to do the job they need to do to keep our country free. If you know a defence family, like ours and many others, show them the support they need to keep on keeping on. Reach out to them and show your support, your friendship. Holy shit I’d be lost without my support team.

As we commemorate and reflect today for those who have fought and sacrificed their lives while serving, you will not be forgotten. I also want to dedicate my gratitude to those past and present who have severed and are serving our country. These men and women are ensuring those before them, who have sacrificed so much, uphold and continue our right as a nation for our freedom and our right to speak freely. Thank you for your active service.

📷 ANZAC Day March @ Ipswich this morning. My eldest & I also did dawn service.

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I acknowledge and give thanks to the Yuggera people, the Traditional Owners of the land on which I live, learn and work.